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Tanmay BhatiaCommunity Manager
Thursday, February 15 2024

Why NbliK believes Customer Communities Are the Future: The Power of Communities

If you’re a D2C brand or a SaaS business, imagine if your customers could help answer each other's questions, generate new ideas for your products or services, and even promote them to new potential customers. Sounds amazing, right? The good news is that customer communities, or social networks revolving around a business, can make all of that possible. And NbliK, a no-code software service, is here to help businesses build their own customer communities, with no technical IT expertise required.

The most successful companies are those that generate a sense of belonging among their customers. NbliK believes that customer communities are the key to achieving that goal. By offering a platform for businesses to build their own social networks, customized to the business, NbliK empowers its clients to quickly launch their own Facebook, LinkedIn, or Slack within a short time.


The benefits are numerous. Customers can turn to each other for solutions, getting quicker and more efficient answers than waiting for the business to respond. Product managers get an endless stream of feedback on what customers think of the business and which improvements they would like to see. The user-generated content that these communities produce boosts acquisition, with search engines such as Google increasingly valuing such content more highly.


Since NbliK’s launch in 2021, its customer numbers have grown at a rate of 400% year-on-year. Around 30 new communities are now created on NbliK’s platform each day, and around 10,000 such networks worldwide now depend on its tools.

While traditional social networks like Facebook offer some competition, NbliK believes that a service launched specifically to help companies create their own spaces, on a standalone basis, will trump the more generic offers of giants that straddle a whole bunch of different use cases. NbliK wants businesses to own their own customers and build the spaces and environments they want.


NbliK offers a free product and a range of different levels of premium service starting at $50 a month, depending on the size of the clients and their exact needs. Crucially, NbliK offers a significant amount of help and advice on what it takes to build a thriving customer community, as well as the IT know-how to get the network off the ground. “In practice, 90% of this is about creating the community and only 10% of it is IT, but many companies get sucked into the latter.”


Research from Gartner suggests that customer experience drives more than two-thirds of customer loyalty, a greater impact than brand and price combined. Forrester’s data suggests that companies driven by customer experience deliver 1.6 to 1.9 times higher annual growth in customer retention, repeat purchase rates, and customer lifetime value than other companies. NbliK believes in the power of customer communities to help businesses achieve these goals and capitalize on these trends.


NbliK's latest offering, launched just three weeks ago, is focused on delivering greater scalability and more opportunities for customization. The platform is also keen to encourage third parties to develop apps for its clients. Other developers will often be able to improve on NbliK’s own solutions, producing a better overall experience for community creators and their customers. The platform approach enables clients to simply plug in and play those apps that work best for their networks.


In conclusion, NbliK offers a powerful and customizable solution for businesses to create their own customer communities, which can lead to better customer experiences, loyalty, retention, and growth. With its no-code software service, NbliK empowers businesses to create social networks tailored to their needs and goals, with a significant amount of help and advice along the way. As NbliK continues to innovate and expand its offering, the future of customer communities looks brighter than ever, and NbliK is at the forefront of this trend. Join the growing number of businesses that are utilizing the power of customer communities with NbliK, and see how it can revolutionize the way you connect with your customers and drive growth for your business.

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