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Kunal SinhaContent Manager
Sunday, March 31 2024

Points to Ponder when crafting an Email Sequence in a Community

Need to craft an Email Sequence in a Community

Crafting an email sequence is an important aspect of community management as it can help you engage and nurture your community members over time. Here are some reasons why you might want to consider creating an email sequence for your community:

1.Building relationships: An email sequence allows you to introduce yourself and your community to new members and start building relationships. By sharing valuable content and resources, you can establish trust and credibility with your community members.

2.Onboarding new members: An email sequence can help onboard new members and provide them with the information they need to get started. By guiding them through the process of joining and participating in your community, you can help them feel more comfortable and engaged.

3.Engaging existing members: An email sequence can also help keep existing members engaged and connected to your community. By sharing updates, news, and valuable content, you can keep your community members informed and involved in your community.

4.Nurturing leads: An email sequence can also be used to nurture leads and convert them into active members. By providing valuable information and resources, you can help build interest and trust with potential members.

5.Driving action: An email sequence can also be used to drive specific actions, such as signing up for an event, participating in a survey, or sharing content. By providing clear calls to action, you can encourage your community members to take action and engage with your community in meaningful ways.

Overall, crafting an email sequence can help you build relationships, onboard new members, engage existing members, nurture leads, and drive action in your community. By providing valuable content and resources, you can create a more engaging and supportive community environment that encourages participation and collaboration.

Points to ponder 

Crafting an email sequence in a community setting requires a different approach than creating a standard marketing email campaign. In a community setting, the goal is to build relationships and engage with members in a meaningful way. Here are some points to ponder when crafting an email sequence in a community:

1.Define your goals: Before you start crafting your email sequence, you need to define your goals. What are you hoping to achieve with your email sequence? Are you trying to build relationships with members, drive engagement, or promote events? Knowing your goals will help you create content that is tailored to your community's needs and interests.

2.Segment your list: In a community setting, it's essential to segment your email list based on members' interests and behaviors. This will allow you to create targeted content that speaks directly to your members' needs. Consider segmenting your list based on factors such as activity level, interests, and demographics.

3.Determine the frequency: The frequency of your emails should be determined based on your community's needs and preferences. Some communities may want to receive daily emails, while others may prefer weekly or monthly emails. It's important to find the right balance so that you're not overwhelming your members with too many emails, but you're also staying top of mind.

4.Create a compelling subject line: Your subject line is the first thing your members will see in their inbox, so it's essential to create a compelling subject line that grabs their attention. Use clear, concise language and consider using personalization to make the subject line more engaging.

5.Write engaging content: Your email content should be engaging and relevant to your community's interests. Consider using a conversational tone, and include relevant images and videos to make your content more interesting. Keep your content concise and to the point, and include a clear call to action.

6.Focus on building relationships: In a community setting, it's important to focus on building relationships with members. Your email sequence should include content that fosters a sense of belonging and encourages members to engage with each other. This may include highlighting members' contributions or showcasing member-led initiatives.

7.Highlight community events and initiatives: Your email sequence should also highlight community events and initiatives. This will encourage members to participate and engage with the community. Consider including information about upcoming events, member-led initiatives, and community resources.

8.Monitor your metrics: It's important to monitor your email metrics to see how your email sequence is performing. Look at your open rates, click-through rates, and engagement rates to see where you may need to make adjustments. Use this data to optimize your email sequence over time.

9.Test and iterate: Finally, it's important to test and iterate your email sequence to ensure that it's effective. Consider running A/B tests on subject lines and content to see what resonates with your community. Use member feedback to inform your content and make adjustments as needed.


Crafting an email sequence in a community setting requires a focus on building relationships, engaging members, and highlighting community events and initiatives. By segmenting your list, creating compelling subject lines, writing engaging content, and monitoring your metrics, you can create an effective email sequence that drives engagement and builds a strong community.

NbliK is available to help establish your brand's new community.

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