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Tanmay BhatiaCommunity Manager
Saturday, March 4 2023

How cross-functional community work can impact business?

Community is an essential component of any business, and cross-functional collaboration with the community can have a significant impact on the success of the business. A cross-functional team is a group of individuals from different departments within a company who work together to achieve a common goal. When cross-functional teams work with the community, they can leverage the knowledge and expertise of community members to create better products, services, and experiences. 

Understanding how your community may benefit not just the customer but also the company you represent is crucial for the development of a customer community. Your strategy as a Community expert has the potential to benefit many areas of the company. Every possible community use case has the ability to advance the plans and objectives of numerous internal departments.

What is cross-functional work?

Cross-functional work refers to the collaboration and integration of people from different departments or functional areas within an organization to achieve a common goal or objective. It involves bringing together individuals with diverse skills, expertise, and perspectives to solve complex problems or implement new initiatives that require input from multiple stakeholders.

In cross-functional teams, members come from different areas of the organization, such as marketing, engineering, finance, human resources, and customer service. They work together to achieve a shared objective, often with a focus on improving customer experience, increasing operational efficiency, or driving innovation.

Effective cross-functional work requires clear communication, mutual understanding, and a willingness to collaborate and learn from each other. It can be challenging to coordinate diverse perspectives and priorities, but the benefits of cross-functional work include improved decision-making, faster problem-solving, and better outcomes for the organization as a whole.

Benefits of cross-functional work in the community

Cross-functional work can bring many benefits to communities, including:

  1. Enhanced problem-solving: By bringing together individuals from different backgrounds and areas of expertise, cross-functional teams can identify and solve community problems more effectively. The diverse perspectives can help identify the root causes of the problem and generate more creative and innovative solutions.
  2. Improved communication: Cross-functional work can help improve communication and collaboration between different community stakeholders such as local government, non-profits, and community members. This can help build trust and strengthen relationships, leading to more effective community engagement and participation.
  3. Increased efficiency: By bringing together different perspectives and expertise, cross-functional teams can work more efficiently and reduce duplication of effort. This can help save time and resources, and ultimately achieve better outcomes for the community.
  4. More inclusive decision-making: Cross-functional work can help ensure that all voices in the community are heard and included in decision-making processes. This can help ensure that decisions are more representative of the community's needs and priorities.
  5. Greater community impact: By working together across functions and departments, cross-functional teams can achieve greater impact and create more sustainable solutions for the community. This can lead to positive outcomes such as improved quality of life, economic development, and environmental sustainability.

5 ways in which cross-functional work with a community can impact business

In your company's org structure or on a single forum, the community is not supposed to exist by itself. If you can successfully argue your position and sell your vision internally, the community may play a significant role in the customer experience journey.

Here are some ways in which cross-functional work with the community can impact business:

  1. Increased Innovation: When cross-functional teams collaborate with the community, they can generate new and innovative ideas that would not have been possible without community input. Community members can provide valuable insights and feedback that can inform the development of new products and services, and lead to more innovative and successful solutions.
  2. Better Customer Understanding: Working with the community can provide businesses with a better understanding of their customers' needs, preferences, and pain points. This knowledge can be used to inform product development, marketing, and customer support, resulting in better customer experiences and increased loyalty.
  3. Improved Brand Reputation: Collaborating with the community can also help businesses improve their brand reputation. By engaging with the community and demonstrating a commitment to meeting their needs and addressing their concerns, businesses can build trust and credibility with their customers.
  4. Increased Employee Engagement: Cross-functional work with the community can also have a positive impact on employee engagement. When employees work on projects that have a direct impact on the community and the business, they are more motivated and engaged in their work.
  5. Increased Sales and Revenue: By collaborating with the community and developing better products and services, businesses can increase sales and revenue. Happy and loyal customers are more likely to purchase from a business and recommend it to others, resulting in increased sales and revenue over time.

Wrap up

Cross-functional work with the community can have a significant impact on a business's success. Increased innovation, better customer understanding, improved brand reputation, increased employee engagement, and increased sales and revenue are just a few of the benefits that can be realized through collaboration with the community. By leveraging the knowledge and expertise of the community, businesses can create better products and services, and build stronger relationships with their customers.

If you have any questions or want to discuss anything related to the community, feel free to connect with us on our community page NbliK and on Twitter and Facebook. We would be happy to chat with you!


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