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Tanmay BhatiaCommunity Manager
Monday, April 15 2024

Best practices for content curation and aggregation for community websites

What is content curation (community website)?

Content curation in a community website refers to the process of discovering, selecting, and organizing relevant content from various sources that is most useful and valuable for the community members. It involves searching, filtering, and presenting content in a way that aligns with the community's interests and needs. Content curation can include a variety of formats such as blog posts, articles, videos, podcasts, infographics, and more.

The purpose of content curation is to provide community members with a steady stream of high-quality content that is informative, entertaining, and engaging. It helps to build trust and authority with the community and positions the website as a go-to source for information on specific topics. Additionally, content curation can save time and effort for community managers, who may not have the resources or expertise to create original content. Overall, content curation is an effective way to keep the community engaged and connected.

What is a content aggregation (community website)?

Content aggregation in a community website refers to the process of gathering and displaying content from various sources on a single platform or website. It involves collecting content from different websites, social media platforms, blogs, and other sources and presenting them in one place for the community members to access.

Unlike content curation, content aggregation does not involve selecting or organizing the content based on specific criteria or topics. Instead, it simply gathers content from various sources and displays them in a unified format. This can include text, images, videos, and other types of media.

The purpose of content aggregation is to provide community members with a broad range of content on a particular topic or theme, without having to visit multiple websites or sources. It saves time and effort for community members, who can access relevant content from different sources in one place. Content aggregation can also help community managers to keep their websites up-to-date with fresh content, without having to create original content themselves.

However, it is important to ensure that the content being aggregated is relevant, credible, and aligns with the community's interests and needs. Additionally, it is essential to obtain proper permissions and give proper attribution to the original creators of the content being aggregated.

The benefit of content curation and content aggregation in community websites

Content curation and content aggregation are both important practices for community websites. Content curation helps to ensure that the content being shared is high-quality, relevant, and adds value to the community members. By carefully selecting and organizing content, community managers can establish their website as a trusted source of information on a particular topic or theme.

Content aggregation, on the other hand, allows community members to access a wide range of content from different sources in one place. This saves time and effort, and helps to keep the website up-to-date with fresh content. It can also attract more visitors to the website, as they can find a broad range of content on a particular topic without having to search multiple sources. Overall, content curation and aggregation can help to increase engagement, build trust, and establish the community website as a valuable resource.

10 Best practices of content curation and content aggregation in community websites 

Here are some best practices for content curation and content aggregation in a community website:

  1. Identify your target audience: Before curating or aggregating content, it's essential to understand your audience's interests and preferences.
  2. Be selective: Choose high-quality content that aligns with your community's interests and values. Be mindful of the source and ensure that the content is relevant, informative, and engaging.
  3. Attribute the source: Always give credit to the original source of the content you curate or aggregate. This not only shows respect for the creators but also adds credibility to your website.
  4. Add value: Curating and aggregating content is not just about reposting what others have created. You can add value by providing context, commentary, or additional insights that enhance the content's relevance and usefulness.
  5. Be consistent: Establish a consistent schedule for curating or aggregating content. This helps to build a loyal following and keep your community engaged.
  6. Stay legal: Ensure that you have the legal right to use the content you curate or aggregate. Be aware of copyright laws and obtain permission to use content that is available under a Creative Commons license.
  7. Monitor feedback: Keep track of how your community responds to the content you curate or aggregate. This feedback can help you refine your approach and improve engagement.
  8. Monitor your progress: By keeping tabs on the responses to each post, you can ensure that you are conveying the correct information.
  9. Investigate a variety of sources and platforms: Don't just share from one website; search through several other sites for relevant information.
  10. Combining different content types: Share articles, eBooks, infographics, videos, photos, and blogs.

Summary 

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